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Our Story

BORN IN THE GYM

Cowbell® was born from the vision of a CrossFit® gym owner, coach, and athlete, all driven by a shared goal: to create a beverage that truly elevates performance and optimizes recovery. After a year of relentless testing and fine-tuning, we nailed it.

We believe in transparency. While many brands hide behind “proprietary” formulas with minimal doses, we make it simple. Every ingredient in Cowbell is clearly listed, at the right levels to actually make a difference—no filler, no fluff. Just powerful ingredients that work as hard as you do.

At Cowbell, we say the workout should be challenging and fun, but what you drink should be serious. Our formula is carefully crafted to help you perform at peak levels and crush your recovery, leaving you ready to take on whatever comes next.

See you at the gym,

WHAT ATHLETES ARE SAYING

  • 03/25/22
Finally a drink worth the money

I no longer feel like I am wasting my money on my recovery drink

Jess S.
  • 02/25/22
Taste Great

Love the taste! And what's in it!

Rebecca M.
  • 03/19/22
Great Drink!

I feel great after drinking Cowbell for a couple weeks now. Also tastes good so it is an easy habit to continue.

Jen G.
  • 03/31/22
Better than the others

Best Recovery Drink I have ever had.

Emily B.

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